Amis pour la vie was founded in 1996 in the Luxor Place in Victoriaville. It gradually carved out a niche for itself, becoming THE reference for children's brand-name clothing in Victoriaville and the surrounding areas. Its success and the constant influx of new customers led the boutique to move to new premises in 2013, relocating to its current location at 193 Notre-Dame Est. With double the surface area and a contemporary decor, the boutique has retained its passion for fashion and its desire to satisfy its customers. It is now an institution for children's brand-name clothing in Central Quebec and now offers an online shopping service to satisfy its customers throughout the province.